Search Engine Optimisation (SEO) Marketing Services

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I want to get my website on page one of Google!

If ranking number one on Google is your business objective, you’re not alone. Most businesses will fail to achieve this objective without investment in search engine optimisation.

SEO is key to finding the most relevant customer for your product or service in a competitive online marketplace. It’s about capturing people who are actively searching for your business, your product or service online. It’s about optimising your website to push you to the top of the organic (non-paid) Google rankings.

Data Analysis

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Content Optimization

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Site Audit

SEO Strategy

Callback Request

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I want to get my website on page one of Google!

If ranking number one on Google is your business objective, you’re not alone. Most businesses will fail to achieve this objective without investment in search engine optimisation.

SEO is key to finding the most relevant customer for your product or service in a competitive online marketplace. It’s about capturing people who are actively searching for your business, your product or service online. It’s about optimising your website to push you to the top of the organic (non-paid) Google rankings.

Data Analysis

k

Content Optimization

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Site Audit

SEO Strategy

Get your website on page one of Google!

If you appear on the first page of Google, you will increase traffic to your website.

By putting time and effort into SEO you can achieve a business listing on the first page of Google. In fact through optimising your site to be found, your website could realistically secure a dominant and desirable position on the first page of results.

Contact us and ask about our SEO packages .

Contact Us About Our SEO Packages

SEO Measurement

With all our digital marketing campaigns, we continuously review the activity we carry out to ensure it delivers results for your business. It’s our job to keep apace with the Google algorithm. We’ll share progress though monthly reporting and our face-to-face meetings, agreeing what’s working and any improvements that need to be made for future activity.

Talk to us about SEO and we’ll help you find the most suitable digital marketing strategy for your business and budget.

71% of people only click on organic listings

It’s also true that more than two thirds of people actively avoid clicking on sponsored adverts, preferring to choose from the organic listings instead.

Whilst a combination of pay per click (PPC) advertising and SEO is recommended, we understand that PPC is not financially viable for all businesses. Through SEO, organisations with smaller marketing budgets can permanently improve their position in the search rankings.

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Reality check: You’ll never get to the top of page one through organic search alone

Google search results are organised to show paid digital advertising at the top of the page. This is why some businesses, particularly those operating in very competitive markets, may never achieve a top of the page listing through organic search alone.

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Google My Business listing

Having an up-to-date Google My Business listing is a crucial element of SEO. It’s particularly effective for retail and hospitality businesses that rely on local geographical searches to drive traffic to their website and generate new business enquiries. An optimised Google My Business directory listing is included in our SEO packages.

What our clients say

Carl AT Digital Marketing Matters provides a very professional service but explains things in layman’s terms, so anybody can understand. He is extremely passionate about what he does and very honest with what will happen, what he hopes will happen and what may happen. 

 He is very flexible to our workload. It’s a very personal service that Carl and Digital Marketing Matters offer, unlike some agencies that will only visit every few months when a contract needs signing for renewal or they want more money from you. 

 Our organic results are flying! We are rising higher and higher monthly and the organic visitors to our website increase month on month. We have page one rankings for nearly every service we offer in our area and are well on the way to being in position 1 where we belong! 

 We look forward to continuing our work with Carl and Digital Marketing Matters for a long time and excited to see what we can achieve! 

 I would gladly recommend Carl and DMM to anyone out there who is fed up with paying premium prices for little or poor service. There is a new company in town that removes all of the hassle!”  DMM let you get on with your business while providing a phenomenal, customer-centred, exclusive service at an affordable price.

Martyn Best,  Clear Choice

SEO FAQs

Is SEO Dead?
As fun as it is to say, no: SEO is not dead. SEO is still a vital part of online marketing; and unless the way we search for content changes drastically, it will be for a long time. Businesses looking for immediate leads and conversions may neglect SEO in favor of more direct, targeted approaches like paid search and paid social; but businesses that invest in SEO are investing in the long term. SEO is cost-efficient, casts a wide net, and allows potential prospects to discover your brand on their own terms. Go ahead and enter the query “is seo dead” into Google. The post you ultimately click on is only in a position to be clicked because—you guessed it—effective SEO. 
How long does it take to see results from SEO?
There are a few different factors that will determine how quickly (or slowly) results will come. This list includes, but isn’t limited to: 

  • How much content you create
  • The quality of the content
  • How the content resonates with your audience
  • If you’re a big or small site with strong or weak domain authority

A large site could possibly see results in a couple of days if a search engines is crawling their site regularly. Smaller sites will most likely take longer because they get crawled less frequently. Wait at least a week, but probably closer to a month, before you consider changing your SEO strategy — a bit longer if you’re brand new to SEO.  

What is SEO?
“SEO stands for “search engine optimisation.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment is not involved, as it is with paid search ads.” 

In general, most people will “Google” a question they have and choose one of the top listings, or maybe go to the second page. The goal of SEO is to help your website rank on the first page of Google for those keywords or key phrases so that customers will find your website before your competitors. 

To keep things really simple, SEO is the process of optimizing a website so that search engines will aptly categorize and score your website and place it well within the rankings. When you first start doing SEO, you might be ranked on the 15th or 8th page of Google. After doing SEO for a period of time, you’ll start to see your website move closer and closer to page 1 for a number of keywords. 

When you search for “blue jeans” on Google search, Google will display around 10 of the top listings on the first page. Those 10 websites usually have the best SEO methods, and are ranked accordingly. 

The better the website, the more likely it is that Google will choose it to be ranked within the top search results. Bad and unhelpful websites will generally be placed on the later pages of Google. 

It takes time, effort, money, and knowledge to do SEO. Keep in mind, most of your competitors also have hired SEO companies or may even have someone within their company dedicated to doing this so not only are you up against Google, you are up against your competitors as well. 

Why does my business need a growing web presence?
Building a growing web presence will your business help reach more new customers and prospects while increasing contact with existing customers. Your competitors are growing their web presence, so if you aren’t growing yours then you are falling behind. 

People search the web for a business, product or service in different ways. Some people use familiar search engines (Google, Bing, Yahoo). Some people will utilize social media such as Facebook, twitter and LinkedIn. Other people may use business directory services like Yelp, CitySearch or FourSquare. There are numerous additional ways Internet users find businesses and these methods continue to evolve at a rapid rate. The more places your business has a presence, the more likely your business will be found. 

A growing web presence also helps develops trust and authority for customers and prospects. The more places people see you the bigger and more familiar you are in their minds. In addition, a broader web presence will also frequently enhance search engine rankings for many of the same reasons. 

Why do I need SEO for my business?
Search engine optimisation is an essential component of a business’s marketing and sales strategy. With the rise and rapid growth of the Internet and the demise of many traditional (offline) channels to reach customers and prospects such as the Yellow Pages, having a web presence has become increasingly important if not vital. 

Reasons for developing and implementing a clear SEO and web presence strategy include: 

  • To optimize your web presence and visibility. 
  • To build better branding and positioning for your business, products and services. 
  • To increase the online credibility and trust for your business. 
  • To identify a business’ most effective keywords. 
  • To rank higher in the search engines. 
  • To increase traffic from potential customers. 
  • To increase the number of repeat visitors and customers. 
  • To Grow Your Business – £££ 

The goals, project scope and budget for search engine optimisation and growing a web presence can vary significantly for different businesses. However, the need and importance for having an optimized web presence will only grow over time. At the end of the day, if your customers and potential customers are not finding you on the Internet they are finding your competitors. 

What is Local Search?
Local Search is the use of a geographic tag, such as a state, city, or postcode as part of the search phrase when performing a search. Local search is an efficient way for a search engines to deliver relevant, results for businesses, products and services within a limited geographic area. An example of a local search, also referred to as Local SEO, would be entering “Italian restaurant Manchester” into the search box on Google, Bing or Yahoo. 

Businesses with a physical location such as restaurants, repair businesses, contractors, dentists and plumbers, can derive significant benefits from optimizing their web presence for local search opportunities. There are a growing number of online directories and locations where local businesses can develop a presence. 

Google, Bing and Yahoo all have services that allow local business owners to create a business listing online with the most accurate, up to date information about their business, products and services. These listing will generally include a link to the businesses website, their phone number and a map showing the business location.

Why do Search Engine Rankings Change Frequently?
The Web is a dynamic place and the search engine results pages (SERPs) can change on a frequent basis. This can be frustrating to website owners as one day they may rank number 2 for an important keyword phrase and two days later they may rank number 5. 

There are a number of factors that affect the rankings for a given web page and a given keyword on any given day. These can include: 

  • New sites, web pages and content are discovered by the search engines on a daily basis and may jump ahead of existing pages in the rankings. 
  • Older sites, web pages and content can be taken offline (removed from the web), or decrease in relevancy due to content that is unchanged or seldom visited over a long period. 
  • Older sites and web pages are upgraded or enhanced (SEO) to make their content more attractive to visitors and to the search engines. 
  • The search engines can change how they evaluate websites, web pages, content and links, which can result in the rank of a given page for a given keyword falling or rising without any changes by the website owner. 

While these changes can be disconcerting to a website owner or business, they should be taken in context. By having a broader web presence that is not solely dependent on the rank of a given keyword in the search engines results pages a business lessens its dependency on any single source of web traffic. Diversity is important. 

How much does SEO cost?
A common question. Our normal answer is “it depends.” While not trying to sound cute, we do not offer specific “canned” packages of service. The cost of our services will depend upon the needs of a client. We work with a wide range of businesses and the needs, requirements, desired results and budget can vary. A few of the parameters that are evaluated as part of a business engagement include: 

  • How large is your website? 
  • How competitive is your business niche or market? 
  • Where do you currently rank for your most important keywords and where do you want to rank? 
  • How many keywords would you like to target? 
  • What is your existing web presence? 
  • What is the commitment level? 
  • How active has your business been in social media? Email marketing? Content creation? Video marketing?
How do you do SEO?

There are two main aspects of SEO: on-page SEO and off-page SEO. 

On-page SEO is the practice of optimizing elements on your website for search engines. This includes but isn’t limited to content on your websites, images on your website, blogs, and HTML. On-page SEO encompasses many different disciplines such as website speed, blogging, content, user experience and so much more. Any area of your website that Google “sees” is subject to on-page optimization. 

Off-page SEO is the practice of optimizing elements off of your website for search engines. Probably the biggest example of off-page SEO are backlinks, however there are lots of other elements such as social media, external blogs and many other factors that might come into play. 

When we “do” SEO on a website, we simply improve the on-page and off-page factors of your website so that Google will see your website in a more favourable position. 

The cool thing about us is that we actually document exactly how we do SEO on our SEO services page. From the moment we speak to you on the phone to the 6th month in, we are fully transparent with all of our services.

What is a Google Penalty?
A Google penalty or “action” is put into place when Google has caught your website violating its guidelines. This might come as a result of you placing too many links, too many advertisements or a number of different reasons. A penalty can be handed out automatically via Google’s algorithm, or manually via a Google employee who has deemed your website spammy. 

There are a few popular penalties that people talk about within the SEO community that you might have heard of. One of them is Penguin, the other is Panda. Penguin deals with spammy backlinks, and Panda deals with on-page factors such as low-quality content. 

If you do get a penalty, there are ways to get them lifted, but they are not easy. This can take anywhere from a few weeks to a year to remove. 

Can you see if I’m at risk for a Google Penalty?
In short, there is no quick way to see if you are at risk for a Google penalty. We employ a number of people, tactics, and tools that can create a “risk profile” to see if your website is at risk for a penalty. 

Being that there are many different types of violations of Google penalties, there are also a number of different types of penalties you can receive. 

If you do think you are at risk for a Google penalty the best thing to do is give us a call. We’ll dive in and see what your situation is and give you an honest opinion based on our experience. 

“We have page one rankings for nearly every service we offer in our area and are well on the way to being in position 1 where we belong” 

If you have any questions request a callback here or fill the contact form

Address

Unit 7 Olympic Park, Olympic Way, Warrington, WA2 OYL

Company Number

10184035

Email

carl@digitalmm.co.uk

Phone Number

01925 859624

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